If I Had A Nickel For Every Click...

Starting next year, in much the same way Ranieri packaged bundles of mortgages themselves and sold them as investment vehicles to institutional investors, Root Markets and the CBOT aim to create futures markets based on consumer Internet leads. "We see a very interesting product opportunity in a whole variety of sectors," says CBOT CEO Bernard W. Dan. In other words, they literally intend to create new markets out of consumers' online attention.

Very interesting stuff!